Donna,

Welcome!

As you've noticed, something as large as a logo is difficult to work with when you're going that small. The best suggestion I can give is to make sure you have your original image in a pixel-to-stitch/bead ratio (meaning if you want 20 beads across, you should have 20 pixels in your image). This, of course, won't be possible with a lot of images, as you'll lose most or all of the detail when trying to make the images so small.

Then when you have the image as small as you want it in beads, in #6 in the freePatternWizard you'd set the number of stitches/beads in this way: I wish to enter my desired count - Number of stitches desired: XX (where XX is the number of beads across that you desire, rather than the default of 80).

The other thing is that the freePatternWizard for now will set the height for you. We made it that way originally so people wouldn't skew or truncate their patterns. A future version will allow you to designate the height, but for now the freePatternWizard will do that automatically.

My guess is the NFL images are too detailed to go that small, but I'm not very familiar with them and don't know if that's true.

Hope that helps!